LEVERAGE can mean: “giving advantage; successfully using something to accomplish another” (Source: Collins English Dictionary - Complete & Unabridged 2012 Digital Edition).
Simply put, that is how we look at market research. It is a tool that helps marketers make better decisions.
But to be effective, market research needs to be appropriate for the individual markets and audiences where it is used. Market research is not a “one size fits all” proposition.
At Leverage Research Solutions (LRS) we provide market research services, specially tailored for Cambodia, Thailand, Laos and Vietnam. From research design to data collection and analysis, our experienced Asian and Western staffs know their markets intimately. They know what and how research works best in them.
And that gives our clients the research leverage they need to get better information to make better marketing decisions.