“More effective research means better decisions”

Our senior management and research team has in-depth experience in multiple areas of study. They can turn the results from the research into insights and provide actionable recommendations for clients to use for marketing decision.

We also understand research objectives differ from one project to another depending on the marketing considerations and type of decisions to be made. We therefore always aim to design and implement custom-designed research solutions to enable you to make better informed decisions.

UNDERSTANDING

 

  • Market landscaping
  • Market demand identification
  • Consumer Usage & Attitude
  • Brand Image & Positioning

DEVELOPMENT

 

  • Concept test
  • Product prototype/sensory assessment
  • Advertising communications test
  • Packaging/design assessment

MONITORING

 

  • Brand Health tracking
  • Advertising tracking

EVALUATING

 

  • Event/promotion evaluation
  • Customer satisfaction survey
  • Service standard measurement